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3 tips on how to go from being busy, to being productive

At the end of a long day at the office, you leave, you get in your car and you start on the drive home. While making your way home, you think to yourself; I was busy all day today but what did I actually achieve? This question has many employees pondering exactly what they were able to accomplish in the span of eight hours.   The first step in shifting from being busy, to actually being productive is setting goals. Having a goal or multiple goals keeps you headed in the right direction. There is nothing better than the feeling of checking off something from your to do list. Determining what you should be focused on at that exact moment will allow you to tackle your goals in an eff

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Why your business needs a good logo

A logo is one of the first things that your audience members will see. This is how they will recognize you and ultimately remember you. Having a good logo is imperative to creating brand recognition. There is a reason why you can pick out businesses by their logo alone. They are memorable and they stay in the minds of the audience. A good logo will attract more clients. A lot of clients will look for an established company, and a good looking logo can be one of the things that gets them to make a purchasing decision. Ultimately a logo brands you company. Having graphics associated with your company makes you more likely to be at the forefront of potential customers and existing custome

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6 Tips for Protecting Your Personal Information from Hackers

Computer hacking can occur in a number of ways. Your computer system itself can be hacked and your personal information revealed. Your blog or website can be compromised if a hacker obtains your password. Your email can be hacked. Use these tips to keep your information safe and prevent hackers from accessing your data: Perform required software updates for your operating system and web browser.  A system that hasn't been updated recently has flaws in it that can be an easy target for hackers. They will attack where they see a weakness How to ensure you are up to date: Go to the Microsoft Update website to download patches and secure the most recent version of your operating system

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Is your Site Mobile Friendly? Take the Test!

Have you ever searched a website on your mobile phone, only to find yourself looking at a page where you had to scroll sideways to see all the content, the text was too small and the links were tiny? This happens when the website has not been optimized to be viewed on a mobile phone. According to comScore the number of users accessing information on their mobile phones has now exceeded desktop access. Having a mobile friendly site is absolutely essential for your website. Google now adds a 'mobile-friendly' label to their mobile search results. Does your website pass the moblie friendly test? Google will analyze your page for free with their Mobile Friendly Test. According to Google,

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Branding for Small Business

You've heard about branding your business. What exactly is a brand? A brand is the overall experience that customers and potential customers have with your business. A strong brand communicates effectively what your business does and how you do it. Your brand also establishes credibility and trust. Branding is just as important for small business as it is for big business. In order to develop a successful branding strategy you must be able to answer a few questions about your business. What is your mission? What are the benefits and features of your products or services? What do customers think of your company? What attributes do you want associated with your company? Your brand

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Developing a Great Logo

A professionally designed logo is important for many reasons. A logo is the main visual representation of your overall brand identity. Your logo provides and immediate sense of what your business is all about. Internet users can make snap decisions about whether or not to continue with your website based on the look of your business logo.  A well thought out logo will promote public recognition and connect customers to your brand. It will present the business attributes that you want to share with the public. The are a few considerations when developing a logo. What is your message? What do you want to communicate about your company?  Who is the target audience? What is the purpo

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Why is Facebook Important?

Facebook is one of the top social networking sites, quickly gaining on Myspace in terms of total users and traffic. Facebook presents a unique marketing opportunity for businesses through the creation of Facebook Business Pages. As more people explore social media, social networking sites have become some of the key online sources they use to learn more about products, organizations, artists and world events. Marketing on Facebook has a viral effect – information spreads through networks exponentially. There are two primary ways for companies to market on Facebook. The first is through Facebook Groups and the second is through Facebook Pages. Groups are more focused on bringing together

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From the blog

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Trust Issues

Trust; it’s hard to cultivate and hard to come by. But if you can create trust between your audien

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Fan Love

  A major key for success as DJ Khaled would say, and he’s right. Having fans that love yo

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