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The future looks like a smartphone

Mobile is the future, it isn’t going anywhere. If anything it will only get bigger and more advanced. So having a website that is compatible and usable with mobile devices is incredibly important. Why? Well the newest data shows that Mobile digital media time is now considerably higher at 51% in comparison to desktop which stands at 42%, and over 80% of people are using their smartphones. Your audience will use their phones to find you, your website and your number. It’s easy and effortless, it takes no time and it’s fast.   So having a website that looks good and works well for mobile is prevalent. The numbers speak for themselves. Many people will become discouraged if the

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3 tips on how to go from being busy, to being productive

At the end of a long day at the office, you leave, you get in your car and you start on the drive home. While making your way home, you think to yourself; I was busy all day today but what did I actually achieve? This question has many employees pondering exactly what they were able to accomplish in the span of eight hours.   The first step in shifting from being busy, to actually being productive is setting goals. Having a goal or multiple goals keeps you headed in the right direction. There is nothing better than the feeling of checking off something from your to do list. Determining what you should be focused on at that exact moment will allow you to tackle your goals in an eff

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Why your Website is More Important than Your Business Card

20 years ago, when print media was king and before the rise of the internet, the business card was one of the most important sales tools available to a business owner. With over 85% of Canadian households accessing the internet, a well designed, responsive and optimized website is the new monarchy. Without a modern website your business runs the risk of being left way behind the competition. Websites are interactive Websites allow you to engage with your visitors by allowing you to post video and audio, drawing your customers in by allowing them to interact with your products and services. Websites also allow opportunity for immediate customer comment and feedback via form submissions,

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Creating a User Friendly Website

Designing a top rate website goes beyond just aesthetics. Custom web designers also have to consider visitor experience. In order to make sure potential customers have a positive experience there are a few simple guidelines to follow when designing a user-friendly website: Make it creative but tasteful You want to demonstrate your creative flair and you should do so. Keep in mind, however,  your call to action and choose one area to highlight rather than trying to make everything 'pop'. Use design elements to draw the users eye to that area of the focus. Even design elements that draw attention can do so with a certain amount of subtlety and good taste. Make it easily navigable

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Accessibility for Ontarians with Disabilities Act (AODA) Website Guide

Approximately one in seven Ontarians are living with a disability. What does this mean for you, the business owner? It means that, in order to reach a large portion of your target market, services need to be accessible to people with disabilities. It's not just an option, it is the law. You may have heard of the Accessibility for Ontarians with Disabilities Act, or AODA. This act was created in 2005 with the goal of removing barriers for people with disabilities by 2025. Beginning January 1, 2014 new public websites, significantly refreshed websites and any web content posted after January 1, 2012 must meet Web Content Accessibility Guidelines (WCAG). Here are some of the guidelines pu

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Is your Website Friendly?

Landing on a website that is difficult to navigate can be a frustrating experience. You want website visitors to access your site and stay on it long enough to get your marketing message. Usability is key for a business website and cannot be overlooked. There are a number of tips that can help you to create a user friendly website. Keep it mobile friendly According to comScore the number of users accessing information on their mobile phones has exceeded desktop access. Having a mobile friendly site is absolutely essential for your website. Load time is important In order to keep your website user friendly it is important to take into consideration load time. in this fast paced

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Advantages of E commerce for your Business

E-commerce, or online purchasing is increasing in Canada. In 2015 Canada Post found that about 76 per cent of Canadian households shopped online last year. Of that percentage, about a quarter of Canadians have become "frequent" shoppers, which means they're buying on the Internet four to 10 times per year. There are numerous benefits to e commerce for business owners.  E-commerce, simply stated, are commercial transactions conducted electronically on the Internet. E commerce allows your company to establish an online presence and boost online brand awareness. Being available online demonstrates your response to customer demand. It also allows your business to attract new customers. I

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Put Your Best Online Foot Forward in 2016

When is it time for a new website? There are a few good reasons to consider investing in a new site. Your website may have served you well when it was designed but it is a good idea to take regular inventory and put your best online foot forward.  Studies have shown that website visitors will form opinions about your services in the blink of an eye and you must take the opportunity to your first impression a good one.  For the same reason, if it takes your website a long time to load visitors may lose interest and it may be time for a new design. Does your website content still truly represent what your business does? Has your business focused changed or have you expanded your services?

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Building a Conversion Focused Website

 If you have a website, a good question you should be asking is “how much money has my website made me?” If you can’t answer this question your website and how you are using it may need some help. A website should be an investment, just like any other sales tool.  With 93% of Canadians going online to search for product information, your website should be a key part of your sales strategy. Having an easy to navigate and informative website that sells your product is the key to using the internet as a sales tool.   Responsive Design As mentioned above, you want to make sure that users can navigate around your website easily.  For the 70% of Canadians that use their mobile

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From the blog

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Trust Issues

Trust; it’s hard to cultivate and hard to come by. But if you can create trust between your audien

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Fan Love

  A major key for success as DJ Khaled would say, and he’s right. Having fans that love yo

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