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Common mistakes you might be making on Social Media

Social media is full of rules and tips and tricks. It is constantly changing and molding itself to new technology. Social media is different each day, so its ability to stay relevant is incredible. But social media also takes a lot of work and plenty of patience for it to work, and work well. Like anything you do, you will make mistakes and that’s okay, you’re human after all. This is all part of the learning process, and today we will take a closer look at some common mistake businesses make with social media.   Spreading yourself to thin Don’t feel the need to be part of every single social media site. If you can’t see the benefit of a certain platform then don’t u

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Negativity on Social Media

Negativity is never fun, it’s never something we look forward to and sometimes it’s something we want to avoid all together. But, we can’t, and we shouldn’t. Being on the forefront of defending your brand and responding to customers concerns and complaints is as important as responding to all the good things, all the reviews and customers satisfaction surveys. So what do we do when we are faced with negativity on social media?   Listen You won’t be able to respond to negative comments if you have no idea where they are being said. This is where it is incredibly important to listen to what people are saying beyond your official pages.   Always reply

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Slow and steady wins the race

There is no such thing as instant gratification when it comes to social media. We are a generation built on instant gratification, we expect things now. We have created this world where everything is instantaneous and it all comes so fast. But we are forgetting ourselves, because not everything can work this way. For example: Social Media. If you are impatient or if you expect instant results then Social Media is probably the wrong network for you. Like anything that lasts, it must be structured well, it must withstand a lot. Things that are created well and things that last, take time to be created. Social media expectations are high, the expectation of return on investment is even h

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Social media; an art form

  Social Media is a battle field of sorts, it is laden with material, some useful, some not so much. But Social Media is constantly growing and evolving into a very real presence. Social Media will take your business to the next level, and if you didn’t already know this, well now you do. Having a strong social media presence is vital and incredibly important in success for your company. But we can’t just go about writing whatever we want and sharing unrepeatable content. There is an art to social media, like any skill, we must learn to craft it and perfect it. Working in social media is interesting, exciting and it fluctuates from day to day. Each day is different and each day I

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3 tips on how to go from being busy, to being productive

At the end of a long day at the office, you leave, you get in your car and you start on the drive home. While making your way home, you think to yourself; I was busy all day today but what did I actually achieve? This question has many employees pondering exactly what they were able to accomplish in the span of eight hours.   The first step in shifting from being busy, to actually being productive is setting goals. Having a goal or multiple goals keeps you headed in the right direction. There is nothing better than the feeling of checking off something from your to do list. Determining what you should be focused on at that exact moment will allow you to tackle your goals in an eff

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7 things that can hurt your brand

Today there are a lot of things that could hinder your brand. But here are some of the bigger issues that could really hurt you and your business.   Having A Bad Social Reputation Have a good social reputation is key. People will favor a brand that has a good level of interaction between its audiences. Communication through social media creates a feeling of trust and if your brand has a nasty social reputation your audience is more likely to not trust your message and might even start to not trust your company. This can cause them to complain or even stop following you and your brand altogether.   Not Listening To Your Audience The best brands do one thing really we

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Your insider guide to social media: 6 tips you should use

Social Media is a mine field. It is a great tool, if used well. And it can be a disaster, if used incorrectly. The world of social media is constantly changing, so stay up to date on it. Don’t let this amazing tool pass you by. You can follow these six tips to better understand how to use social media to your advantage. Analyze your past content to improve future content This is a great way to start to understand what is working for your brand, and what isn’t working. By going through old content you can start to build better content for the future. Start to understand what is working, who is posting, and when they are posting. By tracking old content you can better understand

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Humanizing your brand

Humanizing your brand is absolutely necessary, it’s not an option you want to opt out of. If you want your business to strive and thrive you need to come off as human. Your audience wants to see you, hear you and connect with you. They need to see and understand that the company has a face. So make sure your face is ready to be seen. Come down to earth and connect with your audience. Here are some tips that you can use in order to humanize your business. First of all, think like a human and start building relationships like one. This means, talk to your audience like you would a regular person. Imagine them right in front of you. Picture them in your mind and treat them like any other p

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Writing for an audience

When writing for an audience you want to entice them to not only read the entire article, but to also come back and read more. You want to make it as easy for them as possible to understand what you’re saying. Don’t overdo it with the big words, the jargon or language that your audience won’t connect with. Here are some tips for writing to get attention from your core audience. 1.  Figure out what kind of headline you need Are you asking a question, are you writing about news? Well you want your headline to reflect the message and what you are writing about. 2.   Have an amazing headline A great headline will bring your audience in, it’s what they will see first, and

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Top 5 reasons you need social media marketing

There are so many good qualities about social media marketing. It is a fantastic platform to help any business. Social media makes connecting to your audience an easy task. It allows you to showcase who you are as a brand. There are many reasons as to why you should be using social media marketing, but here are the top 5 reasons as to why you should look into utilizing this technological tool.   You Get to See Your Target Market, Up Close and Personal A great thing about social media, is the interaction and communication you get to have with your immediate audience. You can use this tool to better understand your target market. Using social media you can get to know who your a

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From the blog

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Trust Issues

Trust; it’s hard to cultivate and hard to come by. But if you can create trust between your audien

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Fan Love

  A major key for success as DJ Khaled would say, and he’s right. Having fans that love yo

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