My name is Chris Brady and I’m one of the Digital Marketing Specialists here at Snagged Interactive Media. You may or may not have guessed that the dabbing avatar with the Facebook blue shirt on is me. But that avatar is a good depiction of what I do here at Snagged: a lot of dabbing and a lot of work on Facebook and other social media platforms.

Let’s start with how I got here. Actually, we’ll skip all of my childhood and high-school years nonsense, as none of that is really all too important. We’ll start with where I went to university, which was Carleton in Ottawa. After graduating high school, I thought it’d be a good idea for me to move out and embark on my own adolescent journey of post-secondary education and bask in the benefits of being young, free, and in a new city all by myself. Those were some of the best years of my life so far, where I was able to meet some of my best friends and learn a lot about myself and the world around me. Oh, and I also learned a lot about advertising, public relations, digital marketing and more, as I majored in Communication Studies during my four years at Carleton.

The program that I graduated from, Communication Studies, is an academic discipline that deals with the processes of human communication. The human communication part is really important in the description of this program. I once told a friend that I was taking Communication Studies and he thought I was going to be a hockey broadcaster on Hockey Night in Canada. Although that would be pretty sweet, that wasn’t the career that I was going for. Instead, I was taking the Communication Studies program because I was interested in a career in public relations and media management, which is a position I was able to land here at Snagged.

What I gained during my four years at Carleton was the ability and awareness to communicate information to a diverse audience effectively, with specific business goals in mind. The skills I learned are invaluable in presenting the companies’ services or products in the clearest ways possible to consumers, clients, and colleagues. These skills have allowed me to flourish in my role as a Digital Marketing Specialist here at Snagged, as I am often coming up with new ways to market products and services online for many of our clients.

Aside from my time studying at Carleton, I have learned a lot about marketing and business by being a part of the awesome team here at work. Working closely alongside web designers and developers has provided me with a greater understanding of the business world, specifically the web development world, where I am immersed daily. I’ve been working across from Luc and Peter, two of the designers and developers here at Snagged, for about 6 months now and I’ve seen the amount of work and the processes that go into creating world-class websites. This entails everything from client consultations to the eventual launch of the website, and I’m always excited to see the work that the team come up with. I’m also always happy to pitch in whenever I can, be it with keyword research, SEO strategies, call-to-action ideas, or copywriting, I’m just happy to be a part of a team in an industry that I’ve always wanted to be a part of.